In Singapore’s HDB resale market, buyers often line up for 3–5 viewings on a single weekend. They come in fast, they judge fast—and most times, they walk out just as fast.
From the many viewings I’ve arranged, here’s what I’ve noticed: A cluttered flat can turn a buyer off in 30 seconds. But a clean, tidy unit? It can lead to an offer the same day. Let me share a real story to explain why.
Recently, I brought a young couple to view 4-room flats in Sengkang. The budget was around $450k. We shortlisted two units in the same block—both similar in layout, price, and remaining lease.
Unit A had impressive photos online—looked bright, renovated, modern. Naturally, expectations were high.
But when we stepped in… wah. Reality hit hard. Boxes everywhere, clothes on the sofa, dishes piling in the sink. It felt cramped, stuffy, and chaotic. The buyer mood just dropped. They didn’t even want to check the bedrooms.
Disappointed but not giving up, I quickly arranged for Unit B—same block, similar specs. The online photos were plain, but decent.
This time, the moment we stepped in, everything felt different. Floors were clean, the space smelled fresh, even had flowers on the dining table. Natural light streamed in. It just felt welcoming. The couple started imagining where to place their sofa and asked about nearby schools.
By the afternoon, they made an offer on Unit B—even though it was $5k more than Unit A.
Too Much Competition
Buyers have choices. One weekend can mean 20–30 viewings for popular areas. If your flat doesn’t “wow” quickly, they’ll just go to the next one.
Emotions Play a Big Part
Buying isn’t just dollars and cents. If a buyer can feel like they could live there, that’s powerful. A messy flat kills that vibe instantly.
Buyers Are Rushing
Most people do viewings between errands or family plans. If your flat doesn’t impress in the first minute, they won’t stay long enough to notice the good points.
Group Chats Matter
People take photos during viewings and send to their family WhatsApp group. If your flat looks bad, the feedback spreads instantly. “Don’t waste time on that one.”
I always advise sellers to prepare properly. Here’s what makes a real difference in the Singapore context:
Before You Take Photos or Do Viewings:
Declutter like crazy – Store or donate things you don’t use.
Deep clean everything – Kitchen, toilets, windows especially.
Let in more light – Open curtains, clean windows, turn on all lights.
Small fresh touches – Flowers, air freshener, maybe some soft music.
Stage with intention – Make each space look purposeful (e.g. a neat dining table, clean made-up beds).
Local Tips:
Shoe rack neatness – Keep entrance tidy.
Kitchen matters – Wipe surfaces, clear the sink, no food smells.
Aircon – Make sure it’s clean and working. Buyers test it.
Highlight your neighbourhood – A Simple printout of MRT, schools and eateries nearby helps.
I’ve seen flats that looked messy sit on the market for months, while similar clean ones sell fast.
Here’s what good prep can do:
Sell 2–3 weeks faster
Higher offers (sometimes 2–5% more)
Multiple offers = price goes up
Less negotiation headache
Before you list, prepare your home. Spend a weekend cleaning. Rent a storage unit if needed. If you can, hire a cleaner. The return is worth it.
You’re not just selling a flat—you’re selling the next chapter of someone’s life. Make sure your unit gives them a reason to picture themselves living there.
If you’re planning to sell and unsure where to start, I can help. I work with sellers to make sure the unit is market-ready—from pricing to presentation.
Let’s talk and get your home seen in its best light. It could be the difference between a flat that lingers… and one that gets snapped up.
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